Nubia is a brand that aims to bring high-end and innovative smartphones to adventurous users who are seeking new experiences and a better quality of life. Founded in October 2012, Nubia is committed to inspiring individuals to Be Yourself, by encouraging them to chase their dreams and pursue their passions. With headquarters in China and operations worldwide, including North America, South America, Europe, Russia, Southeast Asia, and India, Nubia has become renowned for its innovative interactive features and professional photography functions.

Nubia's name is derived from an ancient civilization, with the term nubia meaning clouds in Latin and other languages, symbolizing beauty and kindness. Today, Nubia represents an evolutionary leap from the ancient civilization to modern technological advancement. Nubia specializes in providing consumers with unique and innovative technology, products, and services that cater to their craving for adventure and discovery.

They have introduced groundbreaking design features such as the world's first bezel-less design, FiT (Frame interactive Technology), and TiO (Three-in-One) fingerprint recognition feature. Additionally, Nubia excels in professional mobile photography, offering advanced DSLR camera functions that enable users to capture high-quality photographs of light paintings, star trails, and time lapses. With a vision to inspire the world, Nubia continuously strives for innovation.

They have pushed boundaries and elevated the way we live through their cutting-edge designs and technologies. By constantly releasing new designs and features, Nubia aims to provide consumers with a wholly-enhanced user experience, allowing them to live richer and more vibrant lives