Nukeproof is a mountain bike brand whose roots date to 1990, when founder and passionate rider John Muenzenmeyer established Nuke Proof Industries in Grand Rapids, Michigan. The brand focuses on purpose-built bikes for riders across a wide range of disciplines, from downhill, enduro and super enduro to trail, all-mountain, cross-country, pump track and dirt jump. Its lineup includes models such as the Dissent, Giga, Mega, Reactor, Scout, Solum and Hyperfly, alongside youth bikes and electric mountain bikes, including the Megawatt and Kilowatt ranges.

Nukeproof also offers an online bike configurator and helps customers find local dealers, access service information and register bikes for an extended warranty. Racing is central to the brand’s identity: its teams compete in mountain bike events, with Nukeproof highlighting World Cup podiums and championship titles. The website shares product developments, race results and brand news, and provides frequently asked questions and support resources.

Nukeproof presents itself as a brand built around riding performance, confidence and the thrill of the trail