Alberta Ale Trail is an innovative tourism initiative designed to ignite the passion of craft beer enthusiasts and encourage exploration of Alberta's diverse breweries. Developed in collaboration with the Alberta Small Brewers Association, Travel Alberta, and numerous local brewers, this program offers an extensive database of Alberta's craft breweries, complemented by curated itineraries, engaging short documentaries, and a user-friendly mobile app.

At the heart of the Alberta Ale Trail is the custom brewery directory, which allows visitors to search for breweries based on specific features, such as outdoor patios or gluten-free options. The app enhances the experience by enabling users to earn points and unlock levels as they check into different breweries, fostering a sense of community among beer lovers.

With a vibrant visual identity inspired by Alberta's stunning landscapes and the province's welcoming spirit, the Alberta Ale Trail stands out as a premier resource for anyone eager to dive into the craft beer scene while exploring the rich cultural tapestry of Alberta.