Unclaimed brand
The only toothpaste with 12% Hydroxyapatite (HAP). Proven to renew and repair enamel, whiten, and designed for sensitivity. Twice the remineralisation of Fluoride. Powered by nano-Hydroxyapatite. Developed in the UK. Tested by the University of Milan. Welcome to the future of Teethcare.
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Hex Code
Color name
RGB
HSL
CMYK
#00A186
Persian Green
0, 161, 134
170, 100, 32
100, 0, 17, 37
#EEEDEB
Desert Storm
238, 237, 235
40, 8, 93
0, 0, 1, 7
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Nura Teethcare is a UK-developed oral-care brand focused on enamel health and science-led products. Its range centres on Mineralising Paste, a toothpaste formulated with 12% dual Hydroxyapatite (HAP), including nano and biomimetic micro-HAP. The brand says these enamel-like minerals help remineralise teeth, support whitening, protect against wear and address sensitivity. Its formulation is free from SLS, titanium dioxide, copolymers, PAP acids, artificial flavours and harsh abrasives.
Nura reports that its toothpaste was tested in vitro on human enamel and dentin samples in conjunction with the University of Milan. The brand highlights results including improved enamel stiffness and reduced dentin tubule exposure, while noting that testing was conducted under laboratory conditions. Nura presents its products as a fluoride alternative and promotes a gentle approach to daily oral care.
Alongside individual products, the brand offers a Complete Teethcare Set and guidance for a four-step evening routine using toothpaste, floss, alcohol-free mouthwash and a soft manual brush. Customers can also explore its blog, get-started resources and dental partnership information.
Brand industry
Health
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How do I download the Nura Teethcare logo?
The Nura Teethcare logo comes in two versions: dark icon and light logo. Download as SVG, transparent PNG or JPEG.
What are Nura Teethcare's brand colors?
The Nura Teethcare color palette uses the hex codes #00A186, #EEEDEB and #000000.
The Nura Teethcare name, logos and brand assets are trademarks of Nura Teethcare and its affiliates. Brandfetch isn't affiliated with or endorsed by Nura Teethcare. Their use is subject to Nura Teethcare's brand guidelines.