Unclaimed brand
NuStep sells inclusive recumbent cross trainers which are used at health clubs, and senior living and physical therapy centers.
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Hex Code
Color name
RGB
HSL
CMYK
#60BB46
Apple
96, 187, 70
107, 46, 50
49, 0, 63, 27
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#00629B
Bahama Blue
0, 98, 155
202, 100, 30
100, 37, 0, 39
NuStep is a leading brand that revolutionized the fitness industry with its original recumbent cross trainer. Founded in 1993 in Michigan, NuStep has become a trusted name in the field, with over 100,000 cross trainers shipped worldwide by 2017. What sets NuStep apart is their commitment to accessibility and inclusivity.
Their exercise equipment is designed to be safe and effective for people of all ages and functional abilities, particularly those in cardiac rehabilitation. NuStep's products have gained acceptance not only in healthcare settings but also in senior living communities. Over the years, NuStep has continued to innovate and expand its product line.
In 2021, they introduced the UE8 Upper Body Ergometer, which allows barrier-free access to upper body exercise from three positions. And in 2022, they launched the RB8 Recumbent Bike, providing a low-impact, lower body workout. Both models feature integrated force sensors to track performance in real time.
NuStep remains true to the vision of its founder, Dick Sarns, who aimed to make safe and effective exercise accessible to all. With their top-notch customer service and a commitment to quality, NuStep is the ultimate choice for those seeking inclusive exercise equipment
Company type
Partnership
Year founded
1997
Company size
51-200 employees
Recumbent cross trainers
Upper-body ergometers
Recumbent exercise bikes
Accessible cardiac rehabilitation equipment
Seated low-impact fitness machines
How do I download the NuStep logo?
The NuStep logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What does NuStep's branding look like?
The NuStep wordmark uses a distinctive italic blue “NuStep” set inside a green oval swoosh, giving the logo a compact, forward-moving emblem. The visual system pairs clean, utilitarian lettering with a blue-and-green palette on white or pale neutral backgrounds, using straightforward product photography and uncluttered layouts that foreground equipment and accessibility.
What are NuStep's brand colors?
The NuStep color palette uses the hex codes #60BB46, #FFFFFF and #00629B.
The NuStep name, logos and brand assets are trademarks of NuStep and its affiliates. Brandfetch isn't affiliated with or endorsed by NuStep. Their use is subject to NuStep's brand guidelines.
