Prolife is a pet nutrition brand presented by Consorzio Zoodìaco, based in Rovigo, Italy. Its range includes food for dogs and cats, with products intended to support different nutritional needs and life stages. The brand highlights options for puppies and kittens, adult pets, and cats with specific preferences, alongside product lines such as Dual Fresh and snacks. Its messaging focuses on helping owners choose suitable food and provide everyday care for their companions.

Alongside its products, Prolife offers educational resources on pet nutrition, health, and wellbeing. Articles cover topics including how to read food labels, feeding adult dogs, transitioning kittens to adult food, hydration, allergies and intolerances, and chronic kidney disease in dogs and cats. The site also shares practical advice on seasonal care, exercise, and other aspects of life with pets. Through this combination of food products and guidance, Prolife aims to help pet owners make informed choices for their dogs’ and cats’ long-term wellbeing.