NVENetwork is a brand dedicated to promoting global peace and harmony through its nonviolent economy approach. They believe that the current economic system fosters violence towards people and the planet, resulting in income inequalities, ecological degradation, climate crisis, social imbalance, and cultural erosion. To address these issues, NVENetwork advocates for a just transition towards a more equitable and environmentally conscious world.

Their nonviolent economy model is based on reciprocity, mutuality, cooperation, and sustainability instead of focusing solely on making money at the expense of others. The brand emphasizes the importance of shifting from a wealth-centered economic system to a human and nature-centered one. To achieve this transition, NVENetwork supports community and social enterprises, as well as small producer groups.

They highlight various initiatives in southern India, such as organic and natural farming, traditional medicine, water conservation, and local eco-tourism. The Nonviolent Economy Network, an initiative by NVENetwork, aims to build a network of small-scale producer groups and civil society organizations in South India. This platform brings together multiple stakeholders, including fair trade organizations, educators, researchers, and policymakers, to collaborate, share experiences, and support each other in their journey towards a nonviolent economy.

NVENetwork strives to create an enabling environment for paradigm shift and evidence-based policy advocacy, drawing inspiration from the Gandhian ideology