NWSL Atlanta is set to revolutionize women's soccer in Atlanta with its inaugural season launching in 2028. Building on Georgia's rich legacy in women’s soccer, which includes pivotal events like the 1996 Summer Olympics and the introduction of the Women’s United Soccer Association in 2001, this brand symbolizes a new era for the sport. The NWSL Atlanta franchise, backed by renowned sports mogul Arthur Blank and AMB Sports and Entertainment, aims to promote the development of women's soccer at both professional and grassroots levels.

Fans can look forward to a vibrant matchday experience, connecting with a dedicated community of supporters passionate about advancing women’s soccer. The franchise offers membership opportunities for its fans to become founding members, as well as access to merchandise and news updates through a dedicated store and newsroom. With a historic timeline of achievements, including record-breaking attendances at women's matches, NWSL Atlanta is poised to establish itself as a cornerstone of the sports culture in Atlanta and beyond.