NXT LYR is an award-winning digital experience studio based in Riyadh, Saudi Arabia. Founded in 2011, the studio designs and builds gamified, immersive, and interactive solutions for brands, government entities, and cultural institutions. Its work spans the full project journey, from audience strategy and gamification design to experience development and immersive technology.

NXT LYR’s capabilities include digital transformation, game mechanics for engagement and behavior change, virtual and augmented reality, real-time 3D, simulations, training systems, and game development. B2B projects include VR experiences for Dubai’s Burj Khalifa, Skydive Dubai, and Dubai Frame, as well as a gamified virtual onboarding environment for a global workforce.

The studio also creates and publishes original games for mobile, PC, and VR. Its portfolio includes puzzle adventures, shooters, racing games, and social party games, drawing on regional stories and a range of gameplay styles. With more than 20 titles released, NXT LYR combines interactive design and technical development to create experiences for entertainment, learning, training, and engagement.