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Hex Code
Color name
RGB
HSL
CMYK
#0088CC
Lochmara
0, 136, 204
200, 100, 40
100, 33, 0, 20
#4280FF
Dodger Blue
66, 128, 255
220, 100, 63
74, 50, 0, 0
#00477B
Regal Blue
0, 71, 123
205, 100, 24
100, 42, 0, 52
About Face is an innovative brand at the forefront of privacy protection in the age of facial recognition technology. Founded by NYU technologist Adam Harvey, the brand specializes in developing anti-surveillance makeup designed to render faces unidentifiable to facial recognition software. As the use of such technology expands—from law enforcement applications to potential civilian use—About Face offers a creative alternative for individuals concerned about privacy.
The makeup is based on thorough research into the algorithms behind facial recognition, utilizing specific patterns and dark blocks of color that disrupt the software's ability to detect human features. Unlike typical concealment methods, such as ski masks, About Face’s solution offers a more subtle yet effective approach, allowing users to maintain their individuality while evading surveillance. With a bold, cutting-edge aesthetic akin to futuristic designs, About Face invites users to embrace a unique form of self-expression while protecting their privacy.
Brand industry
Computers Electronics and Technology
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How do I download the Gajitz logo?
The Gajitz logo comes in two versions: a white logo and an icon. Download as transparent PNG.
What are Gajitz's brand colors?
The Gajitz color palette uses the hex codes #0088CC, #4280FF and #00477B.
The Gajitz name, logos and brand assets are trademarks of Gajitz and its affiliates. Brandfetch isn't affiliated with or endorsed by Gajitz. Their use is subject to Gajitz's brand guidelines.
