NYORDA Group brings together specialist digital marketing businesses focused on helping brands become more visible, reach consumers and achieve measurable growth. The group operates across the channels, platforms and technologies shaping how people discover and choose products, including search, social media, retail media and AI-powered discovery.

Its companies offer complementary services. Tradedoubler connects brands with publishers through partner marketing. Metapic provides an influencer marketing platform where creators can monetise content through performance-driven commerce. Appiness supports mobile growth with user acquisition and retention across paid, organic and influencer channels. Bridge Retail Media connects brands with retailer audiences through targeted on-site and off-site solutions. EmnaAI helps brands manage and optimise their visibility in AI-powered search and discovery.

NYORDA describes its strategy as building and operating companies positioned at key points in customer discovery, engagement and conversion. Headquartered in Stockholm, Sweden, the group brings together category-focused businesses to help brands adapt as consumer attention and marketing investment increasingly move across digital platforms.