Oates Sports Group is a hockey development organization with a mission to help players improve their game. Led by Hockey Hall of Famer Adam Oates, the group draws on his experience as a player, NHL coach and student of the sport to identify the technical and decision-making issues that can limit a player’s progress. Its approach emphasizes safer play, refined skills and stronger hockey awareness, connecting instruction to real game situations.

Services include individual skill development, player assessments, small-group training, team sessions and seminars. Assessments can include Adam’s review of game footage and preliminary feedback, with optional sessions over two or three days. Development programs operate during the off-season in several North American hockey markets and in-season in Toronto, Boston and Minneapolis. Players in those programs receive teaching videos, coached ice sessions, regular game-video reviews, feedback and mentorship. For players outside those areas, the group offers video coaching and mentorship, with potential access to off-season ice sessions.