Designed for the large share of shoppers who browse anonymously, it does not rely on logins, browsing history, or third-party cookies. Instead, it interprets signals such as product views, pauses, hovers, scrolling, and navigation to adapt recommendations as a session unfolds.

Merchants can use ob.session to personalize recommendation widgets, collection page product order, or both across their storefront. The service aims to help shoppers discover relevant products across categories, surface more of a catalog’s long tail, and give new products visibility without waiting for extensive historical engagement. Recommendations are prepared for each visit, with the storefront continuing to work normally if a response is late.

Privacy is central to the product: tracking begins only after consent, shopper data is pseudonymous, and merchant data is not shared with other stores. Pricing is based on a graduated share of sales attributed to ob.session recommendations, with no base fee or monthly minimum.