Baeriswyl

Dr. Othmar Baeriswyl is a communication researcher, lecturer and adviser focused on how organizations communicate and act under challenging conditions. His work combines experience in journalism, science communication, corporate affairs and strategic communications with ongoing research into emerging issues, methods and technologies. He explores organizational and crisis communication, including how crises develop, how organizations can recognize them early, and how they can respond effectively. His other areas of interest include disinformation, digital public spheres and the critical, practical use of artificial intelligence.

Baeriswyl turns research and analysis into resources for people who study, teach or practise communication. His work includes models, case studies, publications, teaching materials and digital tools. Through krisenkom.ch, he provides case studies, specialist terminology and analytical resources for crisis management and communication. The mediata project offers publications and case studies on corporate crises and organizational communication, while his experimental work explores AI, digital knowledge systems and interactive analysis. His publications, teaching, lectures and advisory work address communication challenges across public relations, advertising, media relations and social media.