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Hex Code
Color name
RGB
HSL
CMYK
#A90B26
Shiraz
169, 11, 38
350, 88, 35
0, 93, 78, 34
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
#5B190D
Redwood
91, 25, 13
9, 75, 20
0, 73, 86, 64
Lazada Group, founded in 2012, stands as Southeast Asia's leading eCommerce platform, serving across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a part of the Alibaba Group since 2016, Lazada harnesses advanced technology, logistics, and payment solutions to reshape the retail landscape. The platform offers an extensive selection of products, connecting consumers to over 32,000 global and local brands, particularly through its flagship, LazMall, which guarantees product authenticity and fast delivery.
Lazada's Marketplace empowers retailers with comprehensive services, ensuring secure transactions and extensive customer reach across 18 categories including health & beauty, fashion, and home appliances. Additionally, the cross-border segment facilitates international shopping, allowing Southeast Asian consumers access to products from around the globe, backed by efficient delivery systems.
With a vision to serve 300 million customers by 2030, Lazada continues to innovate, providing a unique shopping and entertainment experience while setting the pace for a retail revolution in the region.
Brand industry
E-commerce and Shopping
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