Öbergs Guldsmedsaffär is a family-rooted goldsmith and jewelry retailer in central Hudiksvall, Sweden, with a history dating back to 1819. The business combines traditional craftsmanship with original design, creating unique pieces in its own workshop. Its collection includes the locally inspired Hälsingland jewelry, featuring the region’s flax flower, the Forsaringen, and other designs made by goldsmith Lotta. Customers can also browse a carefully selected range of jewelry from well-known brands, including engagement and wedding rings from Schalins.

Alongside its own designs and retail selection, Öbergs offers practical services to help customers care for and personalize their jewelry. These include repairs, redesign and remodeling, engraving, jewelry valuation, and ear piercing. The workshop creates new pieces from scratch and often works with recycled gold and silver, while also giving cherished items a new lease on life. Visitors can explore the full collection at the Storgatan 27 store or shop online. Öbergs celebrates both local identity and enduring handcraft, serving the Hudiksvall community with jewelry and expertise across generations.