Observatorio de Medios, Ciudadanía y Democracia, is a brand that operates under the Núcleo de Investigación Estudios de Comunicación y Cultura (ECCO) at the Facultad de Ciencias Sociales of the Universidad Nacional del Centro de la Provincia de Buenos Aires (UNICEN), in Argentina. The Observatorio offers a range of products and services centered around media research and analysis. They conduct various lines of investigation, mapping and analyzing media structures, studying fake news and disinformation, observing electoral news, analyzing the relationship between traffic accidents and media coverage, and examining journalistic practices and production routines.

In addition to their research activities, the Observatorio also publishes academic articles and scientific papers, keeping their finger on the pulse of the latest developments in the field of media and journalism. They also engage in various activities and projects, such as presenting at conferences and summer schools, participating in code of conduct initiatives, and combating misinformation through the application of scientific methods. For those interested in staying informed about the latest developments, the Observatorio offers a subscription service to receive updates directly via email