ObserviX is a marketing analytics and multi-touch attribution platform designed to help businesses and agencies understand what drives their revenue. It brings marketing channels, visitor activity, and campaign data together to provide a clearer view of customer behavior and performance.

The platform offers web analytics, session replay, heatmaps, real-time visitor tracking, conversion tracking, and visual customer journey mapping. Its attribution tools support multiple models, including first touch, last touch, linear, time decay, and data-driven attribution. Users can also explore acquisition channels, geography, devices, behavior, and revenue, while AI-powered analytics highlight trends and potential issues such as rising costs or funnel drop-offs.

ObserviX provides dashboards, reporting and scheduling, and tools for tracking journeys and optimizing marketing spend. It serves B2B and B2C marketers, performance teams, e-commerce businesses, and agencies, with white-label options for agencies. The company says setup can be completed without custom engineering and supports deployment through Google Tag Manager. ObserviX states that it is GDPR and CCPA compliant and uses encryption, role-based access, and separate customer databases.