Lucky Star is an iconic retail brand in South Africa and a subsidiary of the Oceana Group, a global fishing company. With a rich history dating back to 1918, Lucky Star is highly renowned for its sale of canned pilchards and leads the market in the canned fish sector. Lucky Star's products are widely enjoyed by consumers across Africa, Asia, Europe, the US, Australia, and the Far East.

As part of the Oceana Group, Lucky Star is committed to responsible fishing practices and is a founder member of the Responsible Fisheries Alliance. The company employs 4,845 people globally, with a focus on empowering its workforce and engaging with stakeholders. In addition to their canned fish offerings, Lucky Star's parent company, Oceana, is involved in the catching, processing, marketing, and distribution of various seafood products, including fishmeal, fish oil, lobster, horse mackerel, squid, and hake.

They also provide refrigerated warehouse facilities and logistical support services. With a strong emphasis on sustainability and customer satisfaction, Lucky Star continues to provide high-quality fish and fish products to consumers around the world