Cruise Planners is a travel advisory and booking brand that helps travelers plan cruises, tours, and land vacations with guidance from personal travel advisors. Its advisors assist clients in comparing options, finding value, and organizing trips around their interests, schedules, and budgets. Travelers can search sailings by cruise line, ship, length, destination, and departure date, or explore escorted tours from a range of suppliers.

The brand’s offerings extend beyond cruise and tour bookings to include hotels, all-inclusive resorts, family and Disney vacations, luxury villa rentals, and group travel for events, weddings, and honeymoons. It also features hosted sailings, river and expedition travel, and curated ideas for luxury, adventure, and other themed trips. Customers can access help with excursions and activities, travel insurance, premium air, private cars and guides, and travel preparation tools. Cruise Planners also provides a mobile app, destination inspiration, travel magazines, and exclusive offers, which may include special pricing, onboard or resort credits, and other booking amenities.