OCO Sports Group

OCO Sports Group is an advisory and origination firm focused on commercial growth and strategic opportunities in football. It works with football clubs, academies, operators, rights holders, investors, brands, technology companies and other sports businesses. The firm helps football organisations identify and develop new revenue streams, while supporting investors and strategic partners seeking to enter or engage with the football business.

OCO’s services include sponsorship and commercial partnership development, international and academy partnerships, technology and innovation connections, and revenue development across existing assets, audiences and operations. Its execution-oriented approach spans identifying opportunities, shaping credible propositions, connecting clients with relevant decision-makers and supporting opportunities through development. Clients retain ownership of their commercial relationships.

OCO also provides market intelligence and strategic support for investors evaluating football, and helps organisations prepare to become investable. Its research function, OCO Intelligence, informs its commercial and investment work. The group’s independent publication, Football Business Journal, shares analysis, interviews and commentary on football investment, ownership and commercial strategy.