Ode

Ode is a care-focused brand that brings personalised music into dementia care, helping caregivers connect with residents when words are difficult. Its service combines a personal music profile for each resident, an administration platform for care institutions, and a simple speaker operated with one knob. Music selections are informed by next of kin, who can share knowledge of the resident’s tastes, while staff can use the speaker without a phone, app, or specialist training.

The platform also allows institutions to update details such as room assignments and next-of-kin information, and view usage insights. Designed around everyday care routines, Ode aims to make meaningful music accessible to residents and practical for care teams. The company works with care institutions and invites further collaboration.

At Grefsenhjemmet, staff in a pilot project reported a 25% reduction in care time and a 95% reduction in the time spent curating and playing individualised music, along with improvements in caregivers’ daily work. Ode is based in Oslo and offers information and partnership enquiries through its website