OfferMudra is an India-focused platform that helps partners discover and refer customers to financial product campaigns. Its offerings cover credit cards, loans, insurance, investments, demat accounts, bank accounts, stock market products and selected crypto campaigns. Partners can choose campaigns suited to their audiences, share referrals through the available links or referral processes, and earn commission when a customer completes an eligible action that is tracked and validated.

The platform presents a simple three-step process: select a campaign, refer eligible customers, and receive applicable commission after validation. Campaign conditions vary, so OfferMudra advises partners to review eligibility requirements, referral steps, tracking instructions and commission terms before making referrals. It also provides campaign information, tracking guidance and support for questions about referrals or partner accounts, with updates shared through Telegram and WhatsApp.

OfferMudra describes its partner program as open to people from varied backgrounds, including students, professionals, creators, teachers and freelancers. It does not provide the listed financial products; approval, eligibility, pricing and other product decisions rest with the respective providers.