Unclaimed brand
Personal finance education without judgement and with a little dash of glitter.
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Hex Code
Color name
RGB
HSL
CMYK
#28B2A9
Jungle Green
40, 178, 169
176, 63, 43
78, 0, 5, 30
#586BE9
Royal Blue
88, 107, 233
232, 77, 63
62, 54, 0, 9
#449D44
Apple
68, 157, 68
120, 40, 44
57, 0, 57, 38
Oh My Dollar! is an inclusive personal finance education brand that helps people of all incomes feel more confident about money. Its approach is practical, welcoming, and free of judgement, jargon, and product sales, with a playful touch of glitter and cat-themed humor. Rather than prescribing one-size-fits-all goals, Oh My Dollar! encourages people to connect their spending and saving choices with what matters to them, whether that means paying off student loans, saving for travel or a home, or moving beyond paycheck-to-paycheck stress.
The brand offers a weekly podcast, discussion forums, and A Cat’s Guide to Money, a cat-filled personal finance book with budgeting exercises and a free sample chapter. Its educational content covers budgeting, debt, credit, freelance finances, health insurance, taxes, retirement savings, investing, and related money topics. Hosted by Lillian Karabaic, Oh My Dollar! aims to make financial concepts approachable and help people create plans suited to their priorities and circumstances.
Brand industry
Finance
Company type
Suggest company type
Year founded
Suggest founded year
Company size
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Values-based budgeting education
Personal finance podcasting
Cat-illustrated financial workbooks
Debt repayment guidance
Freelancer money education
How do I download the Oh My Dollar! logo?
What does Oh My Dollar!'s branding look like?
The Oh My Dollar! wordmark pairs oversized yellow O and D shapes with a teal M, topped by fine turquoise sketch-like strokes, and sets “OH MY DOLLAR!” in loose white lettering on a teal banner. Its visual language combines lively hand-drawn typography, a teal-and-yellow identity with white and black, and colorful cartoon cats and money illustrations; layouts are approachable and content-rich, with playful editorial details rather than polished finance-industry formality.
What are Oh My Dollar!'s brand colors?
The Oh My Dollar! color palette uses the hex codes #28B2A9, #586BE9 and #449D44.
The Oh My Dollar! name, logos and brand assets are trademarks of Oh My Dollar! and its affiliates. Brandfetch isn't affiliated with or endorsed by Oh My Dollar!. Their use is subject to Oh My Dollar!'s brand guidelines.
