株式会社女将塾

Okamijuku is a pioneering venture company dedicated to rejuvenating Japan's iconic hot spring ryokans, which are symbols of Japanese hospitality. With a mission to invigorate these establishments, Okamijuku provides comprehensive management and consulting services to revitalize ryokans across the nation. The brand addresses critical challenges faced by owners, such as succession issues and declining visitor numbers, by offering four main services: operational consulting, contracted operations, business succession support, and facility sales.

Utilizing a wealth of experience, Okamijuku assists over 70 ryokans by enhancing marketing strategies, improving customer service, and developing new and renovated facilities tailored to meet client needs. They operate both directly and through partner facilities to optimize performance and guest satisfaction. With the alarming decline of approximately 1,500 ryokans each year, Okamijuku strives to preserve and elevate the value of these cultural treasures, ensuring that Japan's tradition of hospitality continues to thrive for future generations.