The Oklahoma City National Memorial & Museum is a brand rooted in the tragedy and resilience of the April 19, 1995, Oklahoma City bombing. Comprised of two interconnected parts, the Memorial and the Museum, this brand offers an impactful and educational experience for visitors. The Outdoor Symbolic Memorial serves as a place of quiet reflection, honoring those who were killed, survived, and were forever changed by the bombing.

Each chair in the Field of Empty Chairs represents a life lost in the attack. The Memorial is open 24/7 and invites visitors to pay their respects year-round. The Memorial Museum, housed in the historic Journal Record Building, presents an interactive and immersive journey through the stories of the victims, survivors, and the world's response to the tragedy.

Through augmented reality, videos, artifacts, and personal details, visitors gain a comprehensive understanding of the events that unfolded on that fateful day. Supporting the mission of the Memorial and Museum is the iconic Oklahoma City Memorial Marathon. This annual event draws participants from around the world to run in remembrance, celebrating unity, resilience, and life.

Operated by the Oklahoma City National Memorial Foundation, this brand sustains itself through museum admissions, store sales, marathon proceeds, an endowment, and private fundraising. By visiting the Memorial and Museum, you contribute to the preservation and commemoration of this significant event in American history