Oktoberfest Dallas is an annual, family-friendly festival that brings thousands of people from across the Dallas–Fort Worth area together for music, food, and beer. Organized by ECLH, the event is scheduled for October 24, 2026, at Flag Pole Hill, just north of White Rock Lake. Its program features live performances by Texas country artists, including Drew Cooper, George Dunham and the Bird Dogs, and headliner Pat Green, alongside community performances and a stein-holding contest.

The festival offers a broad selection of food and drinks, with vendors serving brats, barbecue, burgers, pizza, seafood, pretzels, sweets, ice cream, and other festival favorites. Beverage options include craft beers such as Hefeweizen and Kölsch, as well as wine, seltzer, and other adult beverages. Families can visit the children’s Kid Zone, open from 10 a.m. to 6 p.m. Festival Hall provides shaded seating, local craft beer, food, live music, and televisions for watching games. The event also includes a Market Village and welcomes food vendors interested in participating.