Unclaimed brand
Makers of the finest canoes and kayaks. From fishing to recreation, we've been building watercraft since 1898. Find your next adventure at Old Town.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#406994
San Marino
64, 105, 148
211, 40, 42
57, 29, 0, 42
#86C7D8
Bermuda
134, 199, 216
192, 51, 69
38, 8, 0, 15
#4D4338
Taupe
77, 67, 56
31, 16, 26
0, 13, 27, 70
Old Town is a watercraft brand with a history dating back to 1898, making canoes and kayaks for fishing, recreation, touring, hunting, and time on the water. Its range includes solo and tandem kayaks, sit-on-top and sit-inside models, recreational and fishing designs, and canoes for solo paddlers or groups. Old Town also offers watercraft with paddle, pedal, electric, and power-assisted propulsion, including models in its Sportsman and Ocean Kayak lines.
To support paddlers, the brand sells accessories such as kayak and canoe paddles, life jackets, seats, parts, repair items, rigging, and transportation equipment. Its website helps customers explore products through buying guides and a kayak selector, find a local dealer, and access customer service, manuals, warranty information, product registration, and parts ordering. Old Town also shares news and outdoor content through its blog and community resources. The brand is part of Johnson Outdoors and presents its products and services for people looking to enjoy fishing, recreation, and other adventures on the water.
Brand industry
Computers Electronics and Technology
Company type
Suggest company type
Year founded
Suggest founded year
Company size
51-200 employees
Motorized fishing kayaks
Pedal-drive fishing kayaks
Polyethylene recreational canoes
Touring kayaks
Kayak paddles and life jackets
How do I download the Old Town Genuine Watercraft logo?
The Old Town Genuine Watercraft logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Old Town Genuine Watercraft's branding look like?
The Old Town wordmark is a distinctive red, slanted script, often paired with a small canoe-like mark, giving the heritage name a handcrafted signature. Its visual system contrasts that expressive mark with bold, compact uppercase headings, a palette of red, black, and white, and crisp outdoor photography of boats and paddlers on the water, balanced by straightforward product-focused layouts.
What are Old Town Genuine Watercraft's brand colors?
The Old Town Genuine Watercraft color palette uses the hex codes #406994, #86C7D8 and #4D4338.
The Old Town Genuine Watercraft name, logos and brand assets are trademarks of Old Town Genuine Watercraft and its affiliates. Brandfetch isn't affiliated with or endorsed by Old Town Genuine Watercraft. Their use is subject to Old Town Genuine Watercraft's brand guidelines.
