Olssons Fiske is a Swedish retailer specializing in sport fishing equipment, marine electronics and related outdoor products. Its broad assortment covers fishing methods and disciplines, including trolling, perch fishing and sea fishing, with products such as rods, reels, fishing sets, lures, hooks and accessories. Customers can also shop for boat equipment, clothing and footwear, outdoor gear, life jackets and marine products. The range includes items from well-known brands, as well as discounted offers, promotions and outlet products, including selected discontinued goods and clearance lots.

Olssons Fiske combines competitive prices with knowledgeable, personal customer service. The company offers fast delivery, with orders placed before 9 a.m. eligible for dispatch the same day, and free shipping on orders over 1,000 Swedish kronor. Payments can be made through Walley. Customers can contact support for help with orders, parcel tracking, returns and exchanges, complaints, technical support and spare parts. The website also provides information about the company and its store, along with a newsletter and social media channels.