お店発見伝 is a Japanese regional information portal that helps people discover local businesses and services across the country. Visitors can search listings by area or industry, browse recently added and featured businesses, read customer reviews, and use map-navigation links to gather information before visiting. The directory spans a wide range of categories, including restaurants, beauty and wellness, construction, home and daily-life services, real estate, education, professional services, automotive businesses, healthcare, pet services, fitness, tourism, accommodation, and retail.

The site also promotes online booking at participating businesses, allowing customers to make reservations by smartphone without calling; availability is expanding. For business owners, お店発見伝 offers free listing applications and provides a way to present their services to people searching locally. Its featured and new-shop listings include businesses such as dental clinics, osteopathic and massage practices, personal training gyms, real estate firms, and pet services. By bringing local business information, customer feedback, discovery tools, and booking options together, the portal supports both consumers looking for nearby services and businesses seeking greater local visibility.