OnAnthem is a commerce platform that helps artists sell merchandise through the websites of venues, arenas, festivals, and publishers. It connects artists’ online stores with partner sites, giving fans more opportunities to shop where they already discover music and attend events. Artists can import products or sync a Shopify store, then choose which partners may feature their merchandise. Each partner requires the artist’s approval before products go live.

Venues and publishers can add official artist merchandise to their websites without stocking or handling physical products, and earn a commission on each sale. Artists continue to fulfill orders as usual, while OnAnthem manages payouts, partner commissions, and sales tax. The platform provides tools for product syncing, partner approval, order tracking, and payment administration.

OnAnthem charges a 10% marketplace commission, plus partner commissions set by each partner and standard payment processing fees of 2.9% plus $0.30 per transaction; some integrations may have higher rates. Artists can start without upfront payment, paying fees when they make a sale.