Unclaimed brand
Once upon a time you owned what you paid for, you controlled what you depended on, and your privacy and security were your own business. We think it’s that time again.
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Hex Code
Color name
RGB
HSL
CMYK
#0069E8
Blue Ribbon
0, 105, 232
213, 100, 45
100, 55, 0, 9
#61ADF3
Cornflower Blue
97, 173, 243
209, 86, 67
60, 29, 0, 5
#0B3F78
Catalina Blue
11, 63, 120
211, 83, 26
91, 48, 0, 53
Once is a groundbreaking new brand from the creators at 37signals, reintroducing the concept of software ownership in a post-SaaS world. For a single payment, Once delivers innovative products that prioritize user control, privacy, and simplicity. The brand champions the idea that technology should empower users rather than confine them to subscription agreements and continuous payments.
Currently, Once offers two standout products: **Campfire**, a streamlined group chat platform designed for collaborative communication without the complexities of other services like Slack or Teams; and **Writebook**, an intuitive tool for easily publishing books online. With a commitment to transparency, Once allows users to host the software themselves while providing access to the underlying code, ensuring they have both ownership and control over their digital tools. As technology evolves and IT demands shift, Once aims to redefine how software is experienced, making the return to ownership not just a possibility, but a reality
Brand industry
Computers Electronics and Technology
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How do I download the ONCE logo?
The ONCE logo comes as a dark logo. Download as transparent PNG.
What are ONCE's brand colors?
The ONCE color palette uses the hex codes #0069E8, #61ADF3 and #0B3F78.
The ONCE name, logos and brand assets are trademarks of ONCE and its affiliates. Brandfetch isn't affiliated with or endorsed by ONCE. Their use is subject to ONCE's brand guidelines.
