Unclaimed brand
Want a personalised diet Plan that you can stick to? Get one-to-one consultation support throughout your weight loss journey, in person or online. Start today!
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Hex Code
Color name
RGB
HSL
CMYK
#2B2E6B
Jacarta
43, 46, 107
237, 43, 29
60, 57, 0, 58
#555555
Emperor
85, 85, 85
0, 0, 33
0, 0, 0, 67
#FED0AF
Light Apricot
254, 208, 175
25, 98, 84
0, 18, 31, 0
The 1:1 Diet by Cambridge Weight Plan is a research-backed weight management programme offering personalised plans and one-to-one support from trained Consultants. Founded by obesity research pioneer Dr Alan Howard in the 1960s, the brand combines nutritional products, flexible eating plans and ongoing guidance to help people pursue weight loss in a way that suits their goals and lifestyle. Customers can meet a Consultant in person or receive support online, by phone or email.
The programme has six Steps, ranging from meal replacement plans to balanced food choices and long-term weight maintenance. Its product range includes nutritionally complete shakes, bars and savoury meals, with options designed for different stages of the plan. The brand also offers a Taster Pack and a Support Programme for people using prescribed weight loss medication. Its approach is supported by research, including the DiRECT study, which used the Plan and reported type 2 diabetes remission among some participants.
Company type
Privately Held
Year founded
1984
Company size
201-500 employees
One-to-one weight-loss consulting
Meal replacement diets
Nutritionally complete diet products
Type 2 diabetes remission support
GLP-1 nutritional support
How do I download the The 1:1 Diet logo?
The The 1:1 Diet logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does The 1:1 Diet's branding look like?
The wordmark pairs a compact “THE 1:1 DIET” lockup, with the 1:1 numerals as its defining device, alongside the Cambridge Weight Plan endorsement. Deep navy lettering and olive green accents anchor a clean, spacious system with bold, traditional-looking headlines, straightforward sans-serif body copy, and documentary photography of real people and consultants.
What are The 1:1 Diet's brand colors?
The The 1:1 Diet color palette uses the hex codes #2B2E6B, #555555 and #FED0AF.
The The 1:1 Diet name, logos and brand assets are trademarks of The 1:1 Diet and its affiliates. Brandfetch isn't affiliated with or endorsed by The 1:1 Diet. Their use is subject to The 1:1 Diet's brand guidelines.
