100 Toys is a dedicated brand focused on fostering play and development for children under the age of five. Understanding the essential skills children need before starting school, such as concentration, communication, and fine motor skills, 100 Toys offers informative articles, engaging guides, and highly-rated courses aimed at simplifying parenting while promoting child independence.

Their signature courses, "A Year With My Child" for toddlers and "Get Set Five" for preschoolers, encourage hands-on learning through simple materials found at home, supporting children’s growth through open-ended play and experimentation. Founded by Alexis, a former Early Years teacher and father of four, and supported by Maria, a trained medical professional and Early Childhood Educator, the brand emphasizes the power of play and meaningful engagement in early learning. With a manifesto that champions independent learning and the importance of nature as a classroom, 100 Toys empowers parents to create enriching, pressure-free environments for their children to explore, play, and thrive.