The One You Feed

The One You Feed is a personal growth and well-being brand built around practical wisdom, mindfulness, and habits that support a more meaningful life. Its award-winning podcast, hosted by behavior coach Eric Zimmer, draws inspiration from a parable about two wolves within each person and explores how everyday choices shape well-being. With more than 800 episodes and 25 million downloads, the show features conversations with experts and offers actionable ideas on anxiety and depression, addiction and recovery, habit change, meditation, and mindfulness.

The brand also provides coaching and learning resources designed to help people make lasting changes. Offerings include the Habits That Matter program, coaching membership, Wise Habits materials and text reminders, and free resources such as masterclasses, email courses, ebooks, and training sessions. These programs address topics including building sustainable habits, managing overwhelm, quieting the inner critic, and maintaining a meditation practice. Through its podcast, coaching, books, events, and educational content, The One You Feed aims to help people develop resilience, strengthen positive habits, and create lives aligned with their goals.