Onlifarma is a brand that specializes in health and beauty products and services. Established in 2010, Onlifarma has been actively involved in various projects related to healthcare, beauty, and hygiene since 2011. They offer a range of brands and services to cater to their customers' needs.

One of their brands, Paula Ferreira Cabeleireiros, is a renowned hair salon located in the town of Oiã. This salon has paved the way for the creation of digital projects such as the online stores Loja do Shampoo and Loja Kérastase. MiM – MUSE IN ME is Onlifarma's first physical perfume store located in Aveiro.

This space combines sophistication and beauty to bring out the best in each of their clients. The online store, Loja do Shampoo, has been providing exceptional products and high-quality service since 2015, earning them over 11,000 positive reviews in the past year. Additionally, Onlifarma operates AveiroFarma, a para-pharmacy authorized by Infarmed, specializing in the retail of non-prescription medications and health support equipment.

Onlifarma's vision is to be recognized as a benchmark of excellence in the cosmetics industry in Portugal and Europe. They strive to achieve excellence in customer relationships through their values of quality, trust, innovation, dedication, and professionalism