Online & IRL is a brand and business strategy practice focused on helping people build meaningful digital connections, communities, and brands beyond the demands of algorithms. In response to social media noise, information overload, and the rise of AI-generated content, the organization designs online and in-person experiences that help audiences reconnect with what matters and create lasting impact.

Led by Callie Rojewski, a brand and business strategist and woman in technology, Online & IRL offers services, programs, and campaigns for brands seeking to grow their reach and influence. The site reports that its award-winning work has engaged millions of consumers, secured more than $600,000 in funding, and generated over $1.4 million in revenue. Its work has been featured in Forbes, Vogue, and Harper’s Bazaar.

Alongside client work, Online & IRL shares insights on digital culture, marketing, and emerging technology. Its events, cohorts, tools, resources, and content invite people to rethink their relationship with technology, meet others, and build brands, products, and communities that can drive real change.