Online Classifieds AG is a global technology company focused on creating software products for the dating industry. Its mission is to disrupt online dating through immersive digital experiences that celebrate diversity, inclusion, and self-exploration. The company says its products are used by more than a million people across 228 countries, supported by an international team and an approach that combines branding, user focus, and technical expertise.

Its featured product is Pure, a dating app available worldwide on iOS, Android, and the web. Pure is designed for people seeking new experiences and connections, reflecting the company’s emphasis on adventure and curiosity. Online Classifieds AG also highlights inclusivity and diversity in product development, aiming to represent different perspectives and communities. Privacy and safety are central to its offering: the company says it does not store personal data such as phone numbers, names, or pictures, and provides features including self-destructing chats and videos. It also invests in moderation to help protect users from harmful content. The company is based in Zug, Switzerland.