On Radar is a B2B marketing agency based in Nijmegen, Netherlands, helping business service providers build a more predictable flow of sales appointments. Its approach begins by defining an ideal customer profile, understanding that audience’s challenges, and aligning the client’s offer and value proposition with their needs. From this foundation, On Radar brings together targeted advertising, purposeful content, and personalized outreach in one coordinated system, rather than offering disconnected marketing services.

The agency creates content such as white papers, articles, and thought leadership to demonstrate expertise and engage prospective customers. Account-based advertising keeps clients visible to selected companies, while personal messages support follow-up with prospects who are already familiar with the brand. On Radar also advises on marketing and sales, aiming to connect activity with measurable growth. The company says its method has been tested and refined with more than 50 B2B service providers across different industries. Its multidisciplinary team includes marketing, design, content, performance, outreach, and technical specialists.