On Target Custom Shop is a firearms and outdoor-gear retailer based in Asheville, North Carolina. Its online store serves customers looking for firearms, ammunition, accessories, and related services, with an extensive catalog spanning handguns, rifles, shotguns, magazines, and black powder products. Featured inventory includes models from brands such as Taurus, Ruger, HK, Sig Sauer, CZ, and Weatherby, alongside ammunition in a wide range of calibers.

Beyond firearms and ammunition, the shop offers optics, knives, gun parts, holsters, cases, cleaning supplies, safes, and reloading equipment. Its selection also covers hunting accessories, camping supplies, archery gear, targets, and safety products, making it a resource for recreational shooting and outdoor pursuits. Listed services include engraving, coating, stippling, plating, parkerizing, training, and armoring. The store also features NFA/Class III products and flamethrowers, with related accessories. Customers can browse featured and in-stock items online, create an account, or check out as a guest. With both equipment and specialized services represented, On Target Custom Shop caters to firearm owners and outdoor enthusiasts seeking products and customization options in one place.