OP2P is a customer relationship management platform that brings WhatsApp and Instagram conversations together with sales workflows and AI-powered service. Designed to help businesses respond promptly and keep opportunities moving, it supports the customer journey from first contact through qualification, follow-up, and sale. AI agents can answer questions, qualify leads, record conversations, update CRM details, and advance sales pipeline cards, while staff can oversee interactions and take over when needed.

The platform includes a unified inbox, customizable sales pipelines, automated follow-up, lead nurturing, and tools for support and appointment scheduling. It also offers AI voice calls for inbound and outbound conversations, plus integrated campaigns for reaching and recovering customers. OP2P says its team can configure the CRM, import contacts, deals, and conversation history from an existing system, and guide the migration. The service connects with a broad range of third-party platforms, including payment, e-commerce, marketing, and CRM tools. Businesses can request a seven-day proof of concept configured for their operation, with human support during the trial.