Swimchicky is an online swimwear and swimming-gear retailer for people who enjoy training in pools and swimming outdoors. The brand focuses on colourful, distinctive designs, especially Funkita women’s swimwear, alongside Funky Trunks and other swimming brands. Its selection includes swimsuits, bikinis, briefs and trunks for adults and children, with styles suited to regular training as well as time at the beach or open water.

Swimchicky also specialises in open-water swimming equipment. Its range includes wetsuits from brands such as Orca, 2XU, Mad Wave and ZONE3, as well as neoprene accessories, swimming socks, goggles, caps and tow buoys. Customers can also find prescription swimming glasses, ear and nose accessories, paddles and wetsuit undergarments designed for added warmth and comfort in cold water. For colder conditions beyond swimming, the store offers electrically heated clothing and accessories, including rechargeable heated socks. Swimchicky provides online shopping, product and size guidance, wetsuit trials, payment and ordering information, and customer support.