OpenShades
@openglass.tv
OpenGlass is the specialized SSP purpose-built for CTV's non-interruptive ad formats. Pause ads, home screen placements, and the formats defining streaming's future — powered by proven infrastructure and award-winning campaign performance.
OpenShades's Company Logos
OpenShades's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#CA9362
Antique Brass
202, 147, 98
28, 50, 59
0, 27, 51, 21
#232225
Baltic Sea
35, 34, 37
260, 4, 14
5, 8, 0, 85
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About OpenShades
OpenGlass is a leading brand in the world of connected TV (CTV) advertising, offering a unique and non-interruptive advertising experience called Pause Ads. These ads are designed to maximize user attention by seamlessly integrating with the pause screen of CTV content. Studies have shown that Pause Ads have incredible results.
In 2021, NBCUniversal found that Pause Ads have a 50% higher attention rate compared to traditional video ads, driving better brand awareness and consideration. In 2022, Magna Global discovered that Pause Ads are 20% more effective at driving purchase intent, reaching a wider audience. In 2023, Nielsen confirmed that Pause Ads are 15% more effective at driving brand favorability and positive word-of-mouth.
OpenGlass offers a comprehensive solution for advertisers and publishers. For advertisers, OpenGlass provides access to premium pause ad supply programmatically, ensuring superior campaign performance. For publishers, OpenGlass connects premium pause ad supply to pause ad demand, allowing effective monetization of content while maintaining a top-notch user experience.
Partnering with OpenGlass means gaining control, transparency, and confidence in your CTV advertising campaigns. Get in touch with OpenGlass today to unlock the potential of Pause Ads and elevate your brand's advertising strategy
Brand industry
Business and Consumer Services
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