The brand promotes informed decision-making for expectant mothers considering home births, emphasizing the importance of safety and professional support during deliveries. With a focus on maternity health, they advocate for clearer advisories regarding the potential hazards associated with home births, particularly in cases of complicated pregnancies. The brand addresses the growing trend of home births due to comfort and personal preferences, highlighting that only qualified midwives should assist in such situations to ensure optimal care.

They stress the necessity for skilled birth attendants, especially for mothers with prior medical complications, to minimize risks and provide adequate support. Additionally, the brand calls for engaging discussions between healthcare providers and expectant mothers to outline the risks involved, including potential complications and the necessity for quick access to medical facilities. By advocating for better training and staffing in maternity services, the brand aims to enhance the safety and outcomes of home delivery options for women worldwide