Open Pass is a leading destination pass platform that aims to increase opportunities within the tourism industry. With their flexible cloud-based solution, Open Pass connects attractions with distribution partners and provides a wide range of buyers with access to multi-attraction passes, tickets, and tours. The idea for Open Pass was born in 2012 when TWG Systems, the company behind it, recognized that many attractions were struggling to expand their sales channels beyond their immediate area.

Originally named 'Visit Concierge', the software evolved into 'Your Visit' before becoming Open Pass. Over the years, Open Pass has grown and established relationships with trade partners worldwide, including major global OTAs and hotel brands. They have also developed successful multi-attraction passes like the Edinburgh City Pass and the Shakespeare's England Explorer Pass.

In 2021, Open Pass was acquired by Ten Oceans, which has further fueled its expansion into new cities and destinations across Europe and beyond. The Open Pass team consists of industry experts in tourism, finance, and software development, ready to help businesses achieve their goals. If you're interested in an all-in-one cloud-based solution for selling and redeeming tickets, tours, and passes, contact Open Pass to find out more