Posted is a creator-content marketing platform that helps brands produce, test, and scale social media videos through organic creator campaigns. Rather than handling outreach and negotiations themselves, brands can publish a brief and invite creators to compete by making content and posting it on their own social channels. This approach generates varied creative ideas, reaches new audiences, and helps brands assess performance through real engagement.

Brands can run contests or use Posted’s Deals feature for more direct control. Deals let them set campaign rules, provide inspiration, target creator regions, and review submissions with proposed bids. They can accept videos, request edits, or decline submissions with feedback. Posted says brands pay for selected or top-performing content, and retain ownership of winning contest content. Successful videos can then be adapted for paid advertising.

The platform serves businesses across categories including fashion, beauty, finance, gaming, health, home, pets, sports, and technology. It also offers creator discovery, campaign management, and case studies.