Opteo

Opteo is a London-based software company that helps businesses and marketing agencies manage Google Ads more efficiently. Its platform continuously analyses account performance data, identifies statistically significant patterns, and recommends improvements that users can apply to Google Ads in seconds. These recommendations support tasks such as managing keywords, refining ad creative, optimising bids, excluding unwanted traffic, detecting errors, and managing Shopping campaigns.

Alongside optimisation tools, Opteo offers performance monitoring to help users explore trends, diagnose issues, and track spending. Its reporting features create custom, branded Google Ads reports for clients and colleagues, while alerts provide timely updates about budget overspending, performance records, and account changes. Users can also connect alerts to Slack.

Opteo is designed to reduce time spent on manual analysis and routine campaign management, giving advertisers more time to focus on work that drives conversions. The company provides customer support, help articles, onboarding guidance, and a blog featuring tutorials and Google Ads advice. Opteo offers a 14-day free trial and serves companies and agencies around the world.