Optic Duroc

Optic Duroc is a French optical and hearing-care brand whose first store opened in Paris 45 years ago. The company combines a wide selection of eyewear with advice and services from its opticians, and customers can book appointments online at a nearby store.

Its range includes prescription glasses, sunglasses, reading glasses and contact lenses for women, men and children. Frames come in varied styles, shapes and colours, with collections from brands such as Ray-Ban, Gucci, Prada, Chloé, Burberry and Saint Laurent, alongside exclusive collections and best-selling designs. Optic Duroc also highlights Total30 contact lenses and provides guidance on lenses, vision correction and eyewear technologies through its online expertise articles.

Through Duroc Audition centres, the brand offers hearing-care services, including free hearing screenings with hearing-aid specialists. Stores also carry hearing-aid care products, such as cleaning sprays and wipes, as well as universal batteries for different hearing-aid brands. Other customer offerings include a loyalty programme and online tools for exploring eyewear.