Optimize Agency is a Johannesburg-based strategic, creative marketing and communications agency founded in 2007. It works with brands in sport and related industries, helping them connect with audiences, engage consumers and fans, and build memorable brand experiences. The agency combines research, strategy, creative development, execution and measurement to support clients’ marketing goals and assess returns on investment.

Its services include brand strategy and experience development, public relations and media, social and digital marketing, copywriting, content creation, creative and conceptual work, activations, mobilization and event management. Optimize also advises on sports sponsorships and rights-holder negotiations, helping clients evaluate opportunities, maximize sponsorship assets and pursue business objectives. The agency manages former football players and books sports athletes for sponsorships and endorsements.

For organizations and community initiatives, Optimize provides social marketing and project support, including work for the Nelson Mandela Foundation. It is also the appointed South African agency for The European House – Ambrosetti, organizing business-sector summits, conferences and workshops.