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Optimized Insurance Planning (OIP) is a national network of experienced insurance planners serving financial professionals and the broader financial services industry. Its approach integrates insurance-based risk management into holistic financial planning, with solutions spanning annuities, life insurance, and long-term care insurance. OIP works alongside advisors to help address clients’ goals and objectives, drawing on a diverse group of partner carriers to support suitable planning options.

The organization presents itself as an extension of an advisor’s practice, combining dedicated, high-touch service with technology, planning resources, and business development support. Its offerings include practice management and growth solutions, access to current insurance rates through a planning portal, and resources intended to improve operational efficiency and the client experience. OIP also provides educational content through its podcast, newsletter, events, and professional community. Led by seasoned professionals, the network emphasizes ongoing learning, lasting relationships, and advisor-focused collaboration. Its services are designed to help financial professionals incorporate insurance planning into comprehensive plans while supporting the growth and development of their practices.